Why Humans Collect

The objective biology of it

We want to live to reproduce

But why would anyone want to live in pain?

What does better mean?

We collect to make everyone’s lives better

If you have ever received coaching or tips when generating a start-up, one common action is creating a mission statement. On the surface, mission statements seem to be an advertisement or public relation trick to boost the reputation of your company, and it some cases this maybe true. Your CTO may just want to focus on research and development and have nothing to do with this image that our mission statement portrays. But the reason start-ups need to create a mission statement with detail and thought as early as is accessible to them is the same reason why navigators use the North Star when taking upon a treacherous journey, for guidance and grounding. You need a strong goal to guide your decision making.